{"id":14008,"date":"2021-11-23T16:25:35","date_gmt":"2021-11-23T16:25:35","guid":{"rendered":"https:\/\/mbegranollers.com\/la-importancia-de-la-tipografia\/"},"modified":"2021-11-23T16:25:35","modified_gmt":"2021-11-23T16:25:35","slug":"la-importancia-de-la-tipografia","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/la-importancia-de-la-tipografia\/","title":{"rendered":"La import\u00e0ncia de la tipografia"},"content":{"rendered":"<p>Sempre s\u2019ha parlat molt sobre els <strong>sentiments i sensacions<\/strong> que transmeten <strong>els colors<\/strong>, per\u00f2 i la tipografia? <!--more-->Poden les fonts que emprem en escriure un text o crear una marca, transmetre emocions?<\/p>\n<p>Com els colors, <strong>les tipografies<\/strong>tamb\u00e9 transmeten emocions i sensacions, i aix\u00f2 \u00e9s molt important tenir-ho en compte a l\u2019hora escollir la font amb la que farem el <strong>logotip de la nostra empresa<\/strong> o el contingut, ja que aquesta haur\u00e0 de transmetre els nostres valors de negoci.<\/p>\n<p>Se\u2019n diu <strong>psicologia de la tipografia<\/strong> i hem de parar atenci\u00f3 quan haguem d\u2019escollir una font que utilitzarem al nostre negoci, ja que no ser\u00e0 la mateixa si volem mostrar-nos com un negoci modern que si ho volem fer com un de tradicional.<\/p>\n<p>Per tant haurem de con\u00e8ixer com s\u2019agrupen les <strong>diferents fonts<\/strong> segons la psicologia de la tipografia:<\/p>\n<p><strong>Tipografies Serif:<\/strong> aquestes fonts provenen de l\u2019\u00e8poca en que les lletres es tallaven a la pedra, als extrems es remataven amb <em>serif.<\/em> Dintre d\u2019aquest estil trobarem diverses fonts, romanes, eg\u00edpcies, per\u00f2 sempre amb <em>serif<\/em>. Aquest estil de tipografia aportar\u00e0 una percepci\u00f3, tradicional, institucional i respectable.<\/p>\n<p><strong>Sans Serif:<\/strong> aquesta tipografia tamb\u00e9 es coneix com a lletra de pal. Les tra\u00e7ades s\u00f3n totalment rectes. S\u2019associen amb la tipografia comercial, ja que van molt b\u00e9 per la impressi\u00f3 d\u2019etiquetatges. Aquesta font transmet seguretat, modernitat i neutralitat. Aquesta font transmet seguretat, modernitat i neutralitat.<\/p>\n<p><strong>Script o manuscrites:<\/strong> la tipografia script \u00e9s la que sembla que s\u2019hagi escrit amb cal\u00b7ligrafia o en cursiva. Es fa servir per signatures ja que pot fer que la llegibilitat del text sigui m\u00e9s baixa. Aquesta tipografia aporta eleg\u00e0ncia, afecte i creativitat.<\/p>\n<p><strong>Fantasia o decoratives:<\/strong> les fonts decoratives, s\u00f3n tipografies que s\u2019han creat exclusivament per una finalitat especifica. Aportaran personalitat i originalitat.<\/p>\n<p>A partir d\u2019aquesta classificaci\u00f3 ens haurem de guiar per trobar la que doni la imatge i aporti els valors que volem <strong>mostrar com a negoci.<\/strong><\/p>\n<p>La majoria d\u2019aquestes tipografies les trobarem en <strong>p\u00e0gines web especialitzades<\/strong>, es tracten de grans portals que disposen d\u2019un buscador d\u2019estil i en el que podem trobar centenars de models de diferents estils de lletres. Per fer-ne una primera cerca i agafar una idea del que volem, podrem fer servir aquests portals, per\u00f2 si volem un acabat professional d\u2019acord amb la nostre imatge d\u2019empresa, haurem de dirigir-nos a un <strong>dissenyador gr\u00e0fic de confian\u00e7a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempre s\u2019ha parlat molt sobre els sentiments i sensacions que transmeten els colors, per\u00f2 i la tipografia?<\/p>\n","protected":false},"author":3,"featured_media":13579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165,162],"tags":[233,234,232,235],"class_list":["post-14008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-mbe-granollers","category-noticies","tag-importancia-ca","tag-lletres","tag-tipografia-ca","tag-tipography-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia de la tipografia - Mail Boxes Etc. 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