{"id":14005,"date":"2021-11-23T16:09:56","date_gmt":"2021-11-23T16:09:56","guid":{"rendered":"https:\/\/mbegranollers.com\/personalitzacio-impacte-marca\/"},"modified":"2021-11-23T16:09:56","modified_gmt":"2021-11-23T16:09:56","slug":"personalitzacio-impacte-marca","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/personalitzacio-impacte-marca\/","title":{"rendered":"Personalitzaci\u00f3: Impacte marca."},"content":{"rendered":"<p>En el entorn de la comunicaci\u00f3 i la publicitat segurament ja hem sentit a parlar molt de la <strong>personalitzaci\u00f3<\/strong>, per\u00f2 realment coneixem qu\u00e8 ens pot aportar aquest tipus de <strong>comunicaci\u00f3<\/strong> al nostre negoci? <!--more-->Qu\u00e8 \u00e9s necessari? Quins costos podem tenir?<\/p>\n<p>Els estudis determinen que la <strong>comunicaci\u00f3 personalitzada<\/strong> augmenta el <strong>impacte<\/strong> de la marca sobre el client final en un <strong>40%<\/strong>, per tant els costos de comunicaci\u00f3 es converteixen en s\u00e0vies inversions per fer cr\u00e9ixer el nostre negoci.<\/p>\n<p>Hi ha elements impresos que <strong>s\u00f3n imprescindibles<\/strong> dins el nostre negoci: targetes de visita, retolaci\u00f3 del local, elements de papereria: cartes, sobres, albarans, carpetes, etc. I d\u2019altres que ens ajuden a fer con\u00e8ixer el nostre negoci a possibles nous clients: fulletons, cat\u00e0legs generals, cat\u00e0legs de productes o serveis, revistes informatives, manuals, documentaci\u00f3 i un llarg etc\u00e8tera.<\/p>\n<p>Quin impacte tenen tots aquests impresos si el seu contingut \u00e9s generalitzat?<\/p>\n<p>Pensem en nosaltres mateixos com a <strong>consumidors de publicitat<\/strong>, veurem qu\u00e8 ens agrada i qu\u00e8 ens disgusta de la publicitat, i normalment va molt relacionat a all\u00f2 que ens interessa o ens ressona.<\/p>\n<p>Som conscients que no a tothom li agraden el mateix tipus de coses, ni tenen les mateixes necessitats, per tant, quan realitzem publicitat general arribem a una m\u00ednima part del <strong><em>target<\/em> objectius<\/strong>, la resta, segurament llen\u00e7ar\u00e0 la publicitat r\u00e0pidament, no recordant-ne el contingut.<\/p>\n<p>Per contra, dirigir-nos a cada individu o empresa de forma exclusiva, pot ser molt complicat, aix\u00ed que us proposem una manera senzilla d\u2019augmentar l\u2019impacte de la vostra comunicaci\u00f3: fer una personalitzaci\u00f3 sectorial.<\/p>\n<p>Dins els vostre objectiu de clients als que voleu arribar, segurament els podeu dividir en diferents interessos, tipologia de negoci, perfils d\u2019empresari, etc.<\/p>\n<p>Dins els vostre objectiu de clients als que voleu arribar, segurament els podeu dividir en diferents interessos, tipologia de negoci, perfils d\u2019empresari, etc. Podeu enfocar-ho de manera m\u00e9s seria, m\u00e9s informativa, m\u00e9s visual, molt directe o molt subtil.<\/p>\n<p>Heu decidit ja que voleu m\u00e9s impacte de marca? Contacteu amb nosaltre, us assessorarem sense cap comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el entorn de la comunicaci\u00f3 i la publicitat segurament ja hem sentit a parlar molt de la personalitzaci\u00f3, per\u00f2 realment coneixem qu\u00e8 ens pot aportar aquest tipus de comunicaci\u00f3 al nostre negoci?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181,162],"tags":[231],"class_list":["post-14005","post","type-post","status-publish","format-standard","hentry","category-impressio-i-dissenyo-grafic","category-noticies","tag-estudi-grafic-mbe-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalitzaci\u00f3: Impacte marca. - Mail Boxes Etc. 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