{"id":14001,"date":"2021-11-23T15:42:49","date_gmt":"2021-11-23T15:42:49","guid":{"rendered":"https:\/\/mbegranollers.com\/comunicacio-impresa-versus-digital\/"},"modified":"2021-11-23T15:42:49","modified_gmt":"2021-11-23T15:42:49","slug":"comunicacio-impresa-versus-digital","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/comunicacio-impresa-versus-digital\/","title":{"rendered":"Comunicaci\u00f3 impresa versus digital"},"content":{"rendered":"<p>Avui en dia la comunicaci\u00f3 t\u00e9 a l\u2019abast <strong>totes les tecnologies existents<\/strong>, que no s\u00f3n poques. Decidir quin \u00e9s el <strong>millor m\u00e8tode<\/strong> per comunicar el nostre negoci no sempre \u00e9s senzill. <!--more-->Sent <strong>molt generalistes<\/strong>, farem dos grans grups: <strong>comunicaci\u00f3 impresa i comunicaci\u00f3 digital<\/strong>. En aquest article veurem la import\u00e0ncia de les dues.<\/p>\n<p>\u00c9s conegut que no comencem a tenir record de marca fins que aquesta no ens impacta un m\u00ednim de <strong>7 vegades.<\/strong> En el nostre dia a dia, som capa\u00e7os de rebre <strong>m\u00e9s de 4000 input<\/strong>s de diferents marques, que ens arriben de diferents formes. Realment no som capa\u00e7os de <strong>recordar-ne m\u00e9s de 10<\/strong> i aquestes solen ser marques que han fet un treball previ perqu\u00e8 les reconeguem.<\/p>\n<p>Si volem fer <strong>cr\u00e9ixer el nostre negoci<\/strong> al barri, a la ciutat, a l\u2019estat o fins i tot portar-lo a l\u2019exterior, hem de fer que el nostre reconeixement de marca sigui rellevant.<\/p>\n<p>Per ser reconeguts hem de ser capa\u00e7os de comunicar-nos de <strong>diferents formes<\/strong> per tal d\u2019arribar m\u00e9s r\u00e0pidament al p\u00fablic. Si nom\u00e9s fem <strong>comunicaci\u00f3 impresa o digital<\/strong>la part del cervell que relaciona conceptes, productes o serveis amb marques treballa m\u00e9s lentament.<\/p>\n<p>El nostre negoci ha de ser capa\u00e7 de <strong>comunicar-se<\/strong> amb el nostre client en diferents formats:<\/p>\n<ul>\n<li>un fullet\u00f3<\/li>\n<li>un e-mail<\/li>\n<li>un cat\u00e0leg<\/li>\n<li>un post a les xarxes socials<\/li>\n<li>una visita presencial<\/li>\n<li>un present impr\u00e8s (calendari, posa llapis, trepitja-papers\u2026),<\/li>\n<li>i una entrada al blog,<\/li>\n<\/ul>\n<p>Amb aix\u00f2 tenim les <strong>7 pres\u00e8ncies<\/strong> de marca necess\u00e0ries perqu\u00e8 ens comencin a recordar.<\/p>\n<p>I quina \u00e9s la finalitat del record? No sempre <strong>els nostres clients<\/strong> necessitem all\u00f2 que se\u2019ns ofereix al moment. El m\u00e9s important \u00e9s <strong>deixar la petjada<\/strong> necess\u00e0ria perqu\u00e8 quan ho necessitin pensin en nosaltres.<\/p>\n<p>Ambd\u00f3s tipus de comunicaci\u00f3: <strong>impresa i online<\/strong>, tenen avantatges i desavantatges, i per aix\u00f2 \u00e9s important que mai oblidem complementar-les.<\/p>\n<p>Si voleu con\u00e8ixer com construir la comunicaci\u00f3 del vostre negoci, contacteu amb nosaltres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui en dia la comunicaci\u00f3 t\u00e9 a l\u2019abast totes les tecnologies existents, que no s\u00f3n poques. Decidir quin \u00e9s el millor m\u00e8tode per comunicar el nostre negoci no sempre \u00e9s senzill.<\/p>\n","protected":false},"author":3,"featured_media":13545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-14001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impressio-i-dissenyo-grafic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3 impresa versus digital - Mail Boxes Etc. Granollers<\/title>\n<meta name=\"description\" content=\"Encuentra aqu\u00ed todas las novedades en transporte y log\u00edstica internacional, y comunicaci\u00f3n gr\u00e1fica en gran formato. Mail Boxes Etc. 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