{"id":13985,"date":"2021-11-23T14:07:46","date_gmt":"2021-11-23T14:07:46","guid":{"rendered":"https:\/\/mbegranollers.com\/estalvia-costos-de-comunicacio-enfocat-al-teu-public-objectiu\/"},"modified":"2021-11-23T14:07:46","modified_gmt":"2021-11-23T14:07:46","slug":"estalvia-costos-de-comunicacio-enfocat-al-teu-public-objectiu","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/estalvia-costos-de-comunicacio-enfocat-al-teu-public-objectiu\/","title":{"rendered":"Estalvia costos de comunicaci\u00f3: enfoca\u2019t al teu p\u00fablic objectiu."},"content":{"rendered":"<p>Tots els negocis tenen un <strong>p\u00fablic objectiu<\/strong>, un client potencial al que ens volem dirigir. Con\u00e8ixer exactament qui s\u00f3n \u00e9s un aspecte clau per iniciar un bon proc\u00e9s comunicatiu.<\/p>\n<p>Com podem saber on es troben els nostres potencials clients? Quins s\u00f3n els seus h\u00e0bits de consulta, informaci\u00f3 o quins s\u00f3n els entorns en els que es mouen?<\/p>\n<p>Enfocar-nos al nostre p\u00fablic no sempre \u00e9s senzill. Quan realitzem campanyes de comunicaci\u00f3, tendim a generalitzar i abra\u00e7ar tant p\u00fablic com es pugui. Aquesta tend\u00e8ncia generalitzada no nom\u00e9s \u00e9s un error, sin\u00f3 tamb\u00e9 \u00e9s un cost innecessari en comunicaci\u00f3.<\/p>\n<p>Quants cops hem rebut informaci\u00f3 que no era rellevant per nosaltres i la nostra atenci\u00f3 no nom\u00e9s no emmagatzema el missatge sin\u00f3 que el rebutja. A la societat actual rebem uns <strong>4000 impactes de comunicaci\u00f3<\/strong> diaris, dels que nom\u00e9s en som capa\u00e7os de processar un 1% i de retenir, al voltant del 0,2 \u2013 0,3%.<\/p>\n<p>No val la pena construir comunicaci\u00f3 gen\u00e8rica si no arribar\u00e0 al nostre <em>objectiu<\/em>, \u00e9s un pou sense fons; per tant \u00e9s molt important que per realitzar una comunicaci\u00f3 eficient ens fem les seg\u00fcents preguntes:<\/p>\n<ul>\n<li>Qui \u00e9s el meu p\u00fablic objectiu<\/li>\n<li>On es localitza aquest p\u00fablic<\/li>\n<li>Quin tipus d\u2019entorns freq\u00fcenta<\/li>\n<li>Quins s\u00f3n els 3 mitjans habituals que usa com a medis de comunicaci\u00f3.<\/li>\n<li>El comprador \u00e9s el usuari?<\/li>\n<li>Qui \u00e9s el prescriptor?<\/li>\n<\/ul>\n<p>Semblen preguntes senzilles, per\u00f2 no sempre tenim respostes clares i concises. Molts cops tenim moltes opcions, i quantes m\u00e9s opcions hi hagi, m\u00e9s ens desviem del p\u00fablic objectiu al que ens volem dirigir.<\/p>\n<p>En el proc\u00e9s comunicatiu, l\u2019experi\u00e8ncia del consumidor, de l\u2019usuari final o del comprador, \u00e9s clau per tenir <strong>\u00e8xit.<\/strong><br \/>\n<strong>Llegir<\/strong> i veure el que ens interessa augmenta la simpatia i el record per la marca, i ben al contrari, sentir i veure el que no ens interessa, augmenta el menyspreu i avorriment per la marca.<\/p>\n<p>A <strong>l\u2019Estudi Gr\u00e0fic MBE<\/strong> som especialistes en el an\u00e0lisis del negoci i et podem ajudar a crear conjuntament el perfil del vostre p\u00fablic objectiu per poder fer una comunicaci\u00f3 personalitzada, puntual i directa, amb un alt impacte de marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tots els negocis tenen un p\u00fablic objectiu, un client potencial al que ens volem dirigir. Con\u00e8ixer exactament qui s\u00f3n \u00e9s un aspecte clau per iniciar un bon proc\u00e9s comunicatiu. Com podem saber on es troben els nostres potencials clients? Quins s\u00f3n els seus h\u00e0bits de consulta, informaci\u00f3 o quins s\u00f3n els entorns en els que es  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":13668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181,162],"tags":[],"class_list":["post-13985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impressio-i-dissenyo-grafic","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estalvia costos de comunicaci\u00f3: enfoca\u2019t al teu p\u00fablic objectiu. - Mail Boxes Etc. 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