{"id":13965,"date":"2021-11-23T12:00:58","date_gmt":"2021-11-23T12:00:58","guid":{"rendered":"https:\/\/mbegranollers.com\/el-negoci-retail-es-digitalitza-punts-mes-importants\/"},"modified":"2021-11-23T12:00:58","modified_gmt":"2021-11-23T12:00:58","slug":"el-negoci-retail-es-digitalitza-punts-mes-importants","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/","title":{"rendered":"El negoci retail es digitalitza: punts m\u00e9s importants"},"content":{"rendered":"<p>L\u2019augment del <strong>comer\u00e7 electr\u00f2nic<\/strong> ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis. Pimes i aut\u00f2noms han hagut de modernitzar-se, estar al dia de les tend\u00e8ncies del mercat i pujar al vaixell de la transformaci\u00f3 digital.<\/p>\n<p><!--more--><br \/>\nTenint en compte que el comer\u00e7 electr\u00f2nic a Espanya va superar els 10.000 milions d\u2019euros al tercer trimestre de 2018, un 30% m\u00e9s que l\u2019any anterior, \u00e9s important identificar els punts fonamentals perqu\u00e8 el negoci que es digitalitza triomfi.<\/p>\n<p>Les punts b\u00e0sics per arribar a l\u2019\u00e8xit:<\/p>\n<ul>\n<li>\n<h2>Protecci\u00f3 de dades:<\/h2>\n<\/li>\n<\/ul>\n<p>La protecci\u00f3 de dades \u00e9s fonamental en el comer\u00e7 digital. La <strong>GDPR<\/strong> va entrar en vigor al 2018 i els usuaris cada cop s\u00f3n m\u00e9s conscients del valor de les seves dades. Per tant la transpar\u00e8ncia dels negocis \u00e9s un factor claus per aportar confian\u00e7a i valor. Si vols que el teu negoci tingui \u00e8xit haur\u00e0s de posar especial atenci\u00f3 a complir les normatives de protecci\u00f3 de dades.<\/p>\n<ul>\n<li>\n<h2>Pagament digital:<\/h2>\n<\/li>\n<\/ul>\n<p>La venta omnicanal, online i offline, permet als comer\u00e7os minoristes mantenir-se competitius i adaptar-se a les tend\u00e8ncies del mercat. I tot i que el comer\u00e7 electr\u00f2nic est\u00e0 augmentant de manera exponencial, encara hi ha usuaris que els agrada la compra offline. Per tant, per mantenir el teu negoci online actualitzat, haur\u00e0s de oferir diverses modalitats de pagament digital, per adaptar-te a les necessitats de cada tipus d\u2019usuari: des del pagament per targeta de cr\u00e8dit, a la transfer\u00e8ncia, el pagament ajornat o incl\u00fas el contra reembors pels menys digitalitzats.<\/p>\n<ul>\n<li>\n<h2>Automatitzaci\u00f3 de processos<\/h2>\n<\/li>\n<\/ul>\n<p>El comer\u00e7 electr\u00f2nic requereix desenvolupar un nou proc\u00e9s de venta, automatitzant processos com: el registre de client, <strong>la<\/strong> <a href=\"https:\/\/mbegranollers.com\/ca\/logistica-internacional\/\"><strong>gesti\u00f3 de comandes i d\u2019estocs, la log\u00edstica o la facturaci\u00f3.<\/strong><\/a> Per aix\u00f2 \u00e9s important escollir correctament el software digital que farem servir per rendibilitzar i fer m\u00e9s operatiu el nostre e-commerce. Aix\u00ed simplificar\u00e0s processos i podr\u00e0s concentrar-te en desenvolupar altres \u00e0rees del negoci.<\/p>\n<ul>\n<li>\n<h2>Anal\u00edtica web<\/h2>\n<\/li>\n<\/ul>\n<p>Les dades que generen les compres o visites al teu negoci digital s\u00f3n clau per con\u00e8ixer al teu client potencial, et permet preveure o endevinar les seves necessitats. L\u2019an\u00e0lisi d\u2019aquestes dades suposa un aven\u00e7 per qualsevol sector ja que t\u2019ajudar\u00e0 a prendre decisions com a empresa, sempre basades en el comportament del teu client.<\/p>\n<ul>\n<li>\n<h2>Experi\u00e8ncia d\u2019usuari<\/h2>\n<\/li>\n<\/ul>\n<p>L\u2019experi\u00e8ncia de compra personalitzada n\u2019\u00e9s la clau de fidelitzaci\u00f3 al mercat actual. Les empreses digitals han de tenir molt en compte l\u2019experi\u00e8ncia d\u2019usuari al seu comer\u00e7, ja que adequar-lo a l\u2019usuari , i avaluar l\u2019efic\u00e0cia de les estrat\u00e8gies emprades en el flux de venta, aportar\u00e0 valor i aix\u00f2 es traduir\u00e0 en un augment del benefici.<\/p>\n<p>En definitiva, el salt a la venta online implica desenvolupar i transformar molts processos. L\u2019adaptabilitat del teu negoci marcar\u00e0 la difer\u00e8ncia entre l\u2019estancament o <strong>l\u2019\u00e8xit.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis. Pimes i aut\u00f2noms han hagut de modernitzar-se, estar al dia de les tend\u00e8ncies del mercat i pujar al vaixell de la transformaci\u00f3 digital.<\/p>\n","protected":false},"author":3,"featured_media":13835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,162],"tags":[],"class_list":["post-13965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-ca","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers<\/title>\n<meta name=\"description\" content=\"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers\" \/>\n<meta property=\"og:description\" content=\"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/\" \/>\n<meta property=\"og:site_name\" content=\"Mail Boxes Etc. Granollers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/mbegranollers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T12:00:58+00:00\" \/>\n<meta name=\"author\" content=\"MBE Granollers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBE Granollers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/\"},\"author\":{\"name\":\"MBE Granollers\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#\\\/schema\\\/person\\\/f1b82418bad20f8d7467bae20e909939\"},\"headline\":\"El negoci retail es digitalitza: punts m\u00e9s importants\",\"datePublished\":\"2021-11-23T12:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/\"},\"wordCount\":508,\"publisher\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"ecommerce\",\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/\",\"url\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/\",\"name\":\"El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-11-23T12:00:58+00:00\",\"description\":\"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\",\"width\":1348,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/el-negoci-retail-es-digitalitza-punts-mes-importants\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El negoci retail es digitalitza: punts m\u00e9s importants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/\",\"name\":\"Mail Boxes Etc. Granollers\",\"description\":\"Tu proveedor log\u00edstico de confianza.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#organization\",\"name\":\"MAIL BOXES ETC. GRANOLLERS\",\"url\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mbegranollers.com\\\/wp-content\\\/uploads\\\/Logo-Mbe-Granollers_mobile2.png\",\"contentUrl\":\"https:\\\/\\\/mbegranollers.com\\\/wp-content\\\/uploads\\\/Logo-Mbe-Granollers_mobile2.png\",\"width\":100,\"height\":100,\"caption\":\"MAIL BOXES ETC. GRANOLLERS\"},\"image\":{\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/es-es.facebook.com\\\/mbegranollers\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/mail-boxes-etc-granollers\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/#\\\/schema\\\/person\\\/f1b82418bad20f8d7467bae20e909939\",\"name\":\"MBE Granollers\",\"url\":\"https:\\\/\\\/mbegranollers.com\\\/ca\\\/author\\\/patricia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers","description":"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/","og_locale":"ca_ES","og_type":"article","og_title":"El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers","og_description":"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.","og_url":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/","og_site_name":"Mail Boxes Etc. Granollers","article_publisher":"https:\/\/es-es.facebook.com\/mbegranollers\/","article_published_time":"2021-11-23T12:00:58+00:00","author":"MBE Granollers","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"MBE Granollers","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#article","isPartOf":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/"},"author":{"name":"MBE Granollers","@id":"https:\/\/mbegranollers.com\/ca\/#\/schema\/person\/f1b82418bad20f8d7467bae20e909939"},"headline":"El negoci retail es digitalitza: punts m\u00e9s importants","datePublished":"2021-11-23T12:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/"},"wordCount":508,"publisher":{"@id":"https:\/\/mbegranollers.com\/ca\/#organization"},"image":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#primaryimage"},"thumbnailUrl":"","articleSection":["ecommerce","Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/","url":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/","name":"El negoci retail es digitalitza: punts m\u00e9s importants - Mail Boxes Etc. Granollers","isPartOf":{"@id":"https:\/\/mbegranollers.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#primaryimage"},"image":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-11-23T12:00:58+00:00","description":"L\u2019augment del comer\u00e7 electr\u00f2nic ha transformat completament l\u2019estrat\u00e8gia de ventes i el model comercial dels petits negocis.","breadcrumb":{"@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#primaryimage","url":"","contentUrl":"","width":1348,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/mbegranollers.com\/ca\/el-negoci-retail-es-digitalitza-punts-mes-importants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mbegranollers.com\/ca\/"},{"@type":"ListItem","position":2,"name":"El negoci retail es digitalitza: punts m\u00e9s importants"}]},{"@type":"WebSite","@id":"https:\/\/mbegranollers.com\/ca\/#website","url":"https:\/\/mbegranollers.com\/ca\/","name":"Mail Boxes Etc. Granollers","description":"Tu proveedor log\u00edstico de confianza.","publisher":{"@id":"https:\/\/mbegranollers.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mbegranollers.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/mbegranollers.com\/ca\/#organization","name":"MAIL BOXES ETC. GRANOLLERS","url":"https:\/\/mbegranollers.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mbegranollers.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/mbegranollers.com\/wp-content\/uploads\/Logo-Mbe-Granollers_mobile2.png","contentUrl":"https:\/\/mbegranollers.com\/wp-content\/uploads\/Logo-Mbe-Granollers_mobile2.png","width":100,"height":100,"caption":"MAIL BOXES ETC. GRANOLLERS"},"image":{"@id":"https:\/\/mbegranollers.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es-es.facebook.com\/mbegranollers\/","https:\/\/es.linkedin.com\/company\/mail-boxes-etc-granollers"]},{"@type":"Person","@id":"https:\/\/mbegranollers.com\/ca\/#\/schema\/person\/f1b82418bad20f8d7467bae20e909939","name":"MBE Granollers","url":"https:\/\/mbegranollers.com\/ca\/author\/patricia\/"}]}},"_links":{"self":[{"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/posts\/13965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/comments?post=13965"}],"version-history":[{"count":0,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/posts\/13965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/media\/13835"}],"wp:attachment":[{"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/media?parent=13965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/categories?post=13965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mbegranollers.com\/ca\/wp-json\/wp\/v2\/tags?post=13965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}