{"id":13954,"date":"2021-11-22T15:33:35","date_gmt":"2021-11-22T15:33:35","guid":{"rendered":"https:\/\/mbegranollers.com\/les-compres-de-nadal-savancen\/"},"modified":"2021-11-22T15:33:35","modified_gmt":"2021-11-22T15:33:35","slug":"les-compres-de-nadal-savancen","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/les-compres-de-nadal-savancen\/","title":{"rendered":"Les compres de Nadal s\u2019avancen"},"content":{"rendered":"<p>La <strong>campanya de Nadal<\/strong> comen\u00e7ar\u00e0 aquest any amb els descomptes del Black Friday el proper 29 de novembre. I \u00e9s que es preveu un nou record de ventes online per aquest any, superant els 1.600 milions. Actualment abans de comprar fem cerca a internet per trobar el moment \u00f2ptim en el que el preu del article o servei que volem adquirir est\u00e0 m\u00e9s baix, per aix\u00f2 les compres nadalenques s\u2019avancen entre 3 setmanes i un mes.<!--more--><\/p>\n<p>Ara ja no meditem les compres sense haver buscat per Internet. Les idees i la inspiraci\u00f3 pels regals la trobem a les xarxes socials, a les webs o als cercadors. Aquest per\u00edode d\u2019influ\u00e8ncia comen\u00e7a molt abans del per\u00edode de compres, ja sigui perqu\u00e8 a Instagram ja veiem productes per regalar als familiars o al blog que seguim ja ens estan parlant de receptes pel men\u00fa de nadal. Tot el que veiem a la xarxa ens influir\u00e0 a l\u2019hora de comprar per Nadal.<\/p>\n<p>Les marques i empreses ja porten mesos treballant la campanya de Nadal, que comen\u00e7ar\u00e0 dintre de poc. L\u2019estrat\u00e8gia de comunicaci\u00f3 corporativa pre-campanya es tan important com la pr\u00f2pia campanya. I \u00e9s que la informaci\u00f3 que ara arribi als nostres possibles clients crear\u00e0 la base del que es vendr\u00e0 al desembre.<\/p>\n<h1>\nCom hem de comunicar de cara al nadal?<\/h1>\n<h2>\nLes xarxes socials i els blogs, el ganxo que busques:<\/h2>\n<p>Tots ho sabem ja, que les xarxes socials tenen un important paper a l\u2019hora d\u2019influir quan decidim comprar quelcom. Per tant, fer una campanya pre-nadal, situant els nostres productes com a idees innovadores per les festes aconseguirem estar en la ment del consumidor. No cal parlar de Nadal o col\u00b7lapsarem al p\u00fablic ja que \u00e9s massa d\u2019hora, el que volem \u00e9s influir i esdevenir <em>top of mind<\/em> del consumidor.<\/p>\n<p>Influenciades per aquestes pre-campanyes, les persones ja comencen a buscar els millors looks, men\u00fas i plans pel Nadal. I on ho busquen? A blogs, webs, etc., per tant recorda optimitzar el teu web i el seu contingut perqu\u00e8 amb les paraules clau adients et trobin quan busquin productes com el teu.<\/p>\n<h2>\nEls valors afegits, ben pensats:<\/h2>\n<p>La oferta \u00e9s tan gran que hem de tenir en compte que darrere de la comunicaci\u00f3 hi hagi un bon plantejament de campanya. A banda de captar al comprador li hem de donar valors afegits perqu\u00e8 es decideixi per nosaltres. Per facilitar la compra, ofereix un per\u00edode de <strong>devolucions<\/strong> m\u00e9s llarg i gratu\u00eft, la pre venta pot ser factor diferenciador o <strong>l\u2019enviament gratu\u00eft i express<\/strong>, influiran directament en la decisi\u00f3 de compra.<\/p>\n<p>Si encara est\u00e0s buscant el prove\u00efdor de transport per fer els enviaments del teu negoci per Nadal, <a href=\"https:\/\/mbegranollers.com\/ca\/contacte\/\">contacta amb nosaltres<\/a>, 20 anys d\u2019experi\u00e8ncia al sector ens avalen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campanya de Nadal comen\u00e7ar\u00e0 aquest any amb els descomptes del Black Friday el proper 29 de novembre. I \u00e9s que es preveu un nou record de ventes online per aquest any, superant els 1.600 milions. Actualment abans de comprar fem cerca a internet per trobar el moment \u00f2ptim en el que el preu del article  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":13743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165,180,162,164],"tags":[],"class_list":["post-13954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-mbe-granollers","category-ecommerce-ca","category-noticies","category-transporte-i-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les compres de Nadal s\u2019avancen - Mail Boxes Etc. Granollers<\/title>\n<meta name=\"description\" content=\"La campanya de Nadal comen\u00e7ar\u00e0 aquest any amb els descomptes del Black Friday el proper 29 de novembre. 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