{"id":13940,"date":"2021-11-22T14:37:12","date_gmt":"2021-11-22T14:37:12","guid":{"rendered":"https:\/\/mbegranollers.com\/les-consequencies-del-black-friday\/"},"modified":"2021-11-22T14:37:12","modified_gmt":"2021-11-22T14:37:12","slug":"les-consequencies-del-black-friday","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/les-consequencies-del-black-friday\/","title":{"rendered":"Les conseq\u00fc\u00e8ncies del Black Friday"},"content":{"rendered":"<p>El <strong>Black Friday<\/strong> o ja considerada com a Black week, junt amb el <strong>Cyber Monday,<\/strong> ja s\u00f3n unes de les dates m\u00e9s esperades pels consumidors. I \u00e9s que aquest dia procedent dels Estats Units s\u2019ha acceptat i normalitzat tant a la nostra societat que cada cop \u00e9s m\u00e9s normal parlar de les compres que es faran al Black Friday.<\/p>\n<p><!--more--><\/p>\n<p>Per\u00f2 no tot s\u00f3n flors i violes, el Black Friday i el Cyber Monday porten tamb\u00e9 conseq\u00fc\u00e8ncies a diferents nivells: laborals, de <strong>transport<\/strong>, de consum, de model de negoci, entre d\u2019altres.<\/p>\n<p>El transport \u00e9s un dels \u00e0mbits que m\u00e9s pateixen el creixement de les ventes dels ecommerce, i \u00e9s que s\u2019estima que dilluns passat es van entregar gaireb\u00e9 1 mili\u00f3 de paquets nom\u00e9s a Madrid. Aix\u00f2 t\u00e9 un impacte a molts nivells: des de el creixement de contractacions de conductors, l\u2019augment dels vehicles a les ciutats i el creixement de les emissions.<\/p>\n<p>S\u2019estima que aquest any s\u2019han contractat al voltant de 8000 conductors, les matriculacions de furgonetes tamb\u00e9 van cr\u00e9ixer en relaci\u00f3 als primers anys del Black Friday i per tant les entregues per hora tamb\u00e9 han augmentat considerablement.<\/p>\n<p>La tend\u00e8ncia no sembla que hagi de canviar, ja que els consumidors segueixen apostant per les compres digitals ja que els comer\u00e7os electr\u00f2nics cada cop ofereixen m\u00e9s avantatges: <strong>possibilitat de comprar 24\/07, diferents modalitats d\u2019entrega, devolucions gratu\u00eftes, entre d\u2019altres<\/strong>.<\/p>\n<p>El Black Friday va arribar fa uns anys clarament per quedar-s\u2019hi, tant per l\u2019acollida de les empreses com per la dels consumidors. Per tant no ens queda una altra opci\u00f3 que adaptar-nos al creixement de les ventes durant aquesta setmana, pensant una bona estrat\u00e8gia d\u2019entregues per tal de minimitzar l\u2019impacte als serveis i, sobretot al <strong>medi ambient.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday o ja considerada com a Black week, junt amb el Cyber Monday, ja s\u00f3n unes de les dates m\u00e9s esperades pels consumidors. I \u00e9s que aquest dia procedent dels Estats Units s\u2019ha acceptat i normalitzat tant a la nostra societat que cada cop \u00e9s m\u00e9s normal parlar de les compres que es faran  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":13231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,162],"tags":[],"class_list":["post-13940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-ca","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les conseq\u00fc\u00e8ncies del Black Friday - Mail Boxes Etc. 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