{"id":13939,"date":"2021-11-22T14:25:34","date_gmt":"2021-11-22T14:25:34","guid":{"rendered":"https:\/\/mbegranollers.com\/que-es-el-roi\/"},"modified":"2021-11-22T14:25:34","modified_gmt":"2021-11-22T14:25:34","slug":"que-es-el-roi","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/que-es-el-roi\/","title":{"rendered":"Qu\u00e8 \u00e9s el ROI?"},"content":{"rendered":"<p>Potser no saps qu\u00e8 \u00e9s el <strong>ROI<\/strong> (Return On Investment) o <strong>retorn de la inversi\u00f3<\/strong>. Aquest \u00e9s un terme molt emprat pels professionals de la comunicaci\u00f3 i m\u00e0rqueting digital per parlar del valor econ\u00f2mic generat com a resultat de les activitats de m\u00e0rqueting realitzades.<\/p>\n<p>Aquest retorn determinar\u00e0 l\u2019efic\u00e0cia de la teva inversi\u00f3 en publicitat i t\u2019ajudar\u00e0 a comprendre quines accions s\u00f3n m\u00e9s adients pel teu negoci. La seva f\u00f3rmula \u00e9s molt f\u00e0cil, es tracta de dividir tots els diners que has guanyat o les vendes totals, entre les despeses totals.<\/p>\n<p>Per tant si est\u00e0s plantejant dur a terme una <strong>campanya digital<\/strong> per <strong>incentivar les vendes<\/strong> del teu negoci, \u00e9s important que facis un bon plantejament amb uns objectius molts clars, d\u2019aquesta manera podr\u00e0s mesurar b\u00e9 els resultats.<\/p>\n<p>Com podem augmentar els resultats d\u2019una campanya?<\/p>\n<ul>\n<li>Estableix els <strong>objectius<\/strong>: estableix el per\u00edode de la teva campanya i pensa que, si \u00e9s a mitj\u00e0 llarg termini, veur\u00e0s m\u00e9s resultats. Aquests objectius han de ser realistes i mesurables, i sobretot, han d\u2019afectar a accions rellevants per la teva empresa.<\/li>\n<li>Identifica la teva <strong>audi\u00e8ncia<\/strong>: saber el que li agrada al teu comprador objectiu \u00e9s essencial per fer una bona campanya de m\u00e0rqueting. Es tracta de personalitzar les campanyes segons el<em>target<\/em>, com per exemple: clients potencials, clients ja fidelitzats, clients ocasionals\u2026<\/li>\n<li>Estigues atent als <strong>moviments<\/strong> que va generant la campanya per anar optimitzant-la a poc a poc. I redirigint els esfor\u00e7os cap a on m\u00e9s s\u2019estan complint els objectius.<\/li>\n<li><strong>Sigues innovador<\/strong> i estigues atent a les noves <strong>tend\u00e8ncies<\/strong> en M\u00e0rqueting i aplica les m\u00e9s interessants al teu negoci.<\/li>\n<\/ul>\n<p>El ROI \u00e9s important per desenvolupar una bona campanya de m\u00e0rqueting que t\u2019ajudar\u00e0 a millorar les vendes dels teus productes, serveis i articles, per\u00f2 de manera m\u00e9s optimitzada.<\/p>\n<p>Tingues en compte aquestes recomanacions per plantejar la teva propera acci\u00f3 de m\u00e0rqueting, potser per les rebaixes, i a mesura que vagis analitzant com funciona la campanya veur\u00e0s la rendibilitat d\u2019aquesta.<\/p>\n<p>Si necessites elements comunicatius per aquesta nova campanya, no dubtis en contactar amb nosaltres, al nostre Estudi gr\u00e0fic et podem donar les millors idees pels elements de gran format, entre d\u2019altres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potser no saps qu\u00e8 \u00e9s el ROI (Return On Investment) o retorn de la inversi\u00f3. Aquest \u00e9s un terme molt emprat pels professionals de la comunicaci\u00f3 i m\u00e0rqueting digital per parlar del valor econ\u00f2mic generat com a resultat de les activitats de m\u00e0rqueting realitzades. Aquest retorn determinar\u00e0 l\u2019efic\u00e0cia de la teva inversi\u00f3 en publicitat i t\u2019ajudar\u00e0  [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":13327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,9],"tags":[220,221,222,223,219,218],"class_list":["post-13939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-ca","category-uncategorized-ca","tag-campanya-digital","tag-marketing-digital-ca","tag-publicitat","tag-retorn-de-la-inversio","tag-return-on-investment-ca","tag-roi-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el ROI o Retorn de la inversi\u00f3? - Mail Boxes Etc. 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