{"id":13938,"date":"2021-11-22T14:19:41","date_gmt":"2021-11-22T14:19:41","guid":{"rendered":"https:\/\/mbegranollers.com\/comportament-de-lusuari-enfront-de-les-compres-online\/"},"modified":"2021-11-22T14:19:41","modified_gmt":"2021-11-22T14:19:41","slug":"comportament-de-lusuari-enfront-de-les-compres-online","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/comportament-de-lusuari-enfront-de-les-compres-online\/","title":{"rendered":"Comportament de l\u2019usuari enfront de les compres online"},"content":{"rendered":"<p>L\u2019empresa especialitzada en l\u2019an\u00e0lisi de comportament d\u2019usuaris, Mixpanel, en plena expansi\u00f3 donat que t\u00e9 entre els seus plans m\u00e9s pr\u00f2xims inaugurar la seva seu europea justament a Barcelona, ha llan\u00e7at un <strong>informe<\/strong> molt revelador sobre el comportament de l\u2019usuari, respecte a les <strong>compres online<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>El resultat es basa en l\u2019an\u00e0lisi de m\u00e9s d\u20191 miler d\u2019usuaris de tot el m\u00f3n, i les seves compres online a trav\u00e9s d\u2019ordinador, smartphone i aplicaci\u00f3 m\u00f2bil entre 2018 i 2019.<\/p>\n<p>Aix\u00ed, informacions d\u2019aquest tipus s\u00f3n important\u00edssimes, at\u00e8s que les conclusions s\u00f3n una font molt valuosa per als nostres negocis. Entendre a <strong>l\u2019usuari<\/strong>, implica un major percentatge d\u2019\u00e8xit en les accions que duem a terme di\u00e0riament.<\/p>\n<p>S\u00f3n diverses les pistes que ens deixa l\u2019informe i que us detallem a continuaci\u00f3.<\/p>\n<p>Revela una cosa que ja sab\u00edem, per\u00f2 que \u00e9s important que tinguem en compte. L\u2019\u00fas majoritari de l\u2019<strong>ordinador<\/strong> i un <strong>smartphone<\/strong> enfront de les aplicacions m\u00f2bils, per a accedir o realitzar compres a trav\u00e9s de la web. Aix\u00f2 implica que les desc\u00e0rregues <strong>d\u2019apps<\/strong> no estan esteses entre els usuaris, els qui sempre busquen la immediatesa.<\/p>\n<p>Un altre punt clau \u00e9s la taxa de <strong>recurr\u00e8ncia<\/strong>. Con\u00e8ixer si els nostres clients tornen i sobretot amb la freq\u00fc\u00e8ncia que ho fan, pot donar-nos informaci\u00f3 necess\u00e0ria per a reorganitzar-nos i replantejar campanyes futures. La recurr\u00e8ncia implica rendibilitat per al negoci, aix\u00ed que \u00e9s un \u00edndex prioritari a l\u2019hora de plantejar, per exemple, un pla de m\u00e0rqueting.<\/p>\n<p>Aix\u00f2 s\u00ed, no podrem comparar taxes de recurr\u00e8ncia amb altres sectors, pel fet que haurem d\u2019analitzar altres variables com la <strong>naturalesa dels productes<\/strong> i la freq\u00fc\u00e8ncia amb la qual els consumim o utilitzem. Per exemple, l\u2019informe indica que un ecommerce d\u2019alimentaci\u00f3 t\u00e9 una taxa del 25% despr\u00e9s d\u20191 mes, i baixa al 13,5% despr\u00e9s de 4 mesos. En canvi, per a un ecommerce d\u2019un producte lifestyle, despr\u00e9s d\u20191 mes tindr\u00edem una taxa de recurr\u00e8ncia del 20%.<\/p>\n<p>Tamb\u00e9 \u00e9s important saber que la taxa de recurr\u00e8ncia \u00e9s major entre usuaris que utilitzen apps, aix\u00ed que \u00e9s un indicador que evidencia cap a on hem d\u2019anar com a negoci.<\/p>\n<p>Finalment, l\u2019informe revela que hi ha un increment de dilluns a dijous en l\u2019acc\u00e9s de clients des d\u2019un ordinador a un ecommerce, del <strong>10%<\/strong>. Per contra, justament en aquests mateixos dies, l\u2019acc\u00e9s des d\u2019un dispositiu m\u00f2bil decau, sent el divendres, dissabte i diumenge, tot el contrari. L\u2019acc\u00e9s des de m\u00f2bil augmenta i decau des d\u2019un PC.<\/p>\n<p>Aix\u00ed, un indicador per si sol ens pot dir coses importants, per\u00f2 si el conjuguem amb altres indicadors interessants per al nostre negoci, \u00e9s quan podrem i<strong>nterpretar<\/strong> i <strong>redirigir<\/strong> als nostres <strong>usuaris potencials<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019empresa especialitzada en l\u2019an\u00e0lisi de comportament d\u2019usuaris, Mixpanel, en plena expansi\u00f3 donat que t\u00e9 entre els seus plans m\u00e9s pr\u00f2xims inaugurar la seva seu europea justament a Barcelona, ha llan\u00e7at un informe molt revelador sobre el comportament de l\u2019usuari, respecte a les compres online.<\/p>\n","protected":false},"author":7,"featured_media":13322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[217,214,216,215],"class_list":["post-13938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-ca","tag-comportament-usuari","tag-compres-online","tag-taxa-de-recurrencia","tag-usuari-potencial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comportament de l\u2019usuari enfront de les compres online - Mail Boxes Etc. 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