{"id":13937,"date":"2021-11-22T14:07:47","date_gmt":"2021-11-22T14:07:47","guid":{"rendered":"https:\/\/mbegranollers.com\/tendencies-2020-en-marqueting-digital\/"},"modified":"2021-11-22T14:07:47","modified_gmt":"2021-11-22T14:07:47","slug":"tendencies-2020-en-marqueting-digital","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/tendencies-2020-en-marqueting-digital\/","title":{"rendered":"Tend\u00e8ncies 2020 en m\u00e0rqueting digital"},"content":{"rendered":"<p>Amb l\u2019inici de la nova d\u00e8cada tamb\u00e9 comencem una nova era en la <strong>transformaci\u00f3 digital<\/strong> on el focus principal \u00e9s l\u2019optimitzaci\u00f3 de processos per les empreses. Incorporant tamb\u00e9 els valors i accions que impulsen la igualtat de g\u00e8nere, la <strong>sostenibilitat<\/strong> en tots els seus \u00e0mbits i la inclusi\u00f3.<\/p>\n<p><!--more--><br \/>\nLes estrat\u00e8gies claus a l\u2019hora d\u2019arribar als consumidors que cada cop reben m\u00e9s impactes d\u2019altres empreses, seran l\u2019optimitzaci\u00f3 d\u2019experi\u00e8ncies, la <strong>hiperpersonalitzaci\u00f3<\/strong>i la creaci\u00f3 de continguts en format audio i v\u00eddeo.<\/p>\n<p>Les principals tend\u00e8ncies per aquest any per tant s\u00f3n:<\/p>\n<p>&#8211; <strong>Marques inclusives i amb prop\u00f2sit:<\/strong>Es tracta de connectar amb el consumidor i la millor manera de fer-ho \u00e9s amb un prop\u00f2sit. Aquest any les empreses hauran d\u2019incorporar estrat\u00e8gies de valor com la sostenibilitat, la identitat de g\u00e8nere i\/o la salut.<\/p>\n<p><strong>\u2013 User experience:<\/strong> l\u2019experi\u00e8ncia de l\u2019usuari al web \u00e9s crucial en el proc\u00e9s de compra. La optimitzaci\u00f3 constant de factors com la velocitat de c\u00e0rrega, la navegaci\u00f3 intu\u00eftiva o la import\u00e0ncia dels continguts ser\u00e0 clau per adaptar la teva web al teu usuari.<\/p>\n<p><strong>\u2013 Cerques per veu:<\/strong> la cerca mitjan\u00e7ant sistemes de veu segueix creixent. En aquest sentit, les empreses que adaptin les seves estrat\u00e8gies per donar respostes de veu mitjan\u00e7ant xatbots o assistents de veu, aprofitaran una oportunitat de negoci per la que molts encara no estan preparats.<\/p>\n<p><strong>\u2013 SEO local:<\/strong>el posicionament sempre \u00e9s important per\u00f2 durant 2020 guanyar\u00e0 import\u00e0ncia sobretot Google My Business. Les empreses hauran de treballar per la fidelitzaci\u00f3 d\u2019usuaris, per tal d\u2019obtenir ressenyes que els posicionin a nivell local.<\/p>\n<p><strong>\u2013 Contingut v\u00eddeo de qualitat:<\/strong>el v\u00eddeo \u00e9s el rei dels continguts i aquest 2020 que fomenta tant la inclusi\u00f3, qualsevol contingut haur\u00e0 d\u2019estar subtitulat i accessible per a tothom.<\/p>\n<p><strong>\u2013 Intel\u00b7lig\u00e8ncia Artificial per preveure el comportament de l\u2019usuari:<\/strong> aquesta es tend\u00e8ncia des de fa anys, en el 2020 ens portar\u00e0 a una millor an\u00e0lisi predictiva del comportament hum\u00e0 i per tant a una millor personalitzaci\u00f3 de continguts.<\/p>\n<p><strong>\u2013 Omnicanalitat:<\/strong> la fidelitzaci\u00f3 de l\u2019usuari passar\u00e0 per oferir un servei optimitzat en qualsevol dels seus canals: des de la cerca pel m\u00f2bil fins l\u2019atenci\u00f3 al client en persona. L\u2019experi\u00e8ncia de l\u2019usuari estigui en la fase de consideraci\u00f3 o a la de conversi\u00f3 ha de tenir com a finalitat la repetici\u00f3 de la compra.<\/p>\n<p><strong>\u2013 Logos din\u00e0mics:<\/strong>per ampliar les possibilitats en comunicaci\u00f3 de les empreses, arriba la flexibilitzaci\u00f3 dels logotips. Es tracta de fer formats din\u00e0mics amb els que els logos s\u2019adaptin als diferents medis de manera complerta.<\/p>\n<p>Necessites assessorament sobre <strong>digitalitzaci\u00f3<\/strong>? Vols adaptar el teu logotip a les noves tend\u00e8ncies de m\u00e0rqueting? <a href=\"https:\/\/mbegranollers.com\/ca\/contacte\/\">Contacta<\/a> ara amb <strong>Mail Boxes Etc. Granollers<\/strong> i el nostre <strong>Estudi Gr\u00e0fic<\/strong> t\u2019ajudar\u00e0 a desenvolupar all\u00f2 que necessites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb l\u2019inici de la nova d\u00e8cada tamb\u00e9 comencem una nova era en la transformaci\u00f3 digital on el focus principal \u00e9s l\u2019optimitzaci\u00f3 de processos per les empreses. Incorporant tamb\u00e9 els valors i accions que impulsen la igualtat de g\u00e8nere, la sostenibilitat en tots els seus \u00e0mbits i la inclusi\u00f3.<\/p>\n","protected":false},"author":3,"featured_media":13322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165,162],"tags":[],"class_list":["post-13937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-mbe-granollers","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00e8ncies 2020 en m\u00e0rqueting digital - Mail Boxes Etc. 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