{"id":13930,"date":"2021-11-25T12:48:58","date_gmt":"2021-11-25T12:48:58","guid":{"rendered":"https:\/\/mbegranollers.com\/saps-que-es-el-branding\/"},"modified":"2022-02-01T14:04:57","modified_gmt":"2022-02-01T14:04:57","slug":"saps-que-es-el-branding","status":"publish","type":"post","link":"https:\/\/mbegranollers.com\/ca\/saps-que-es-el-branding\/","title":{"rendered":"Saps qu\u00e8 \u00e9s el Branding?"},"content":{"rendered":"

Sabies que es calcula que cada mes es creen 3,1 milions d\u2019empreses noves? Aix\u00f2 vol dir que en un any s\u2019ha creat 37,2 milions de companyies. Nom\u00e9s que un 10% siguin del mateix sector, 3 milions d\u2019empreses estarien competint entre elles. Un bon branding<\/strong><\/em> \u00e9s el que les fa diferenciar-se. Qu\u00e8 \u00e9s el branding? Qu\u00e8 \u00e9s el branding?<\/em><\/p>\n

<\/p>\n

Sabem que aquest pre\u00e0mbul pot semblar exagerat, per\u00f2 la realitat \u00e9s que cada cop es fa m\u00e9s complicat diferenciar-se de la compet\u00e8ncia i captar l\u2019atenci\u00f3 del p\u00fablic global. Per aix\u00f2 cal tenir una bona imatge de marca i una identitat corporativa molt treballada. I aqu\u00ed arriba el branding corporatiu, molt important a l\u2019hora de diferenciar-te de la resta de companyies. Si encara no saps que \u00e9s el branding, t\u2019ho expliquem.<\/p>\n

Qu\u00e8 \u00e9s una marca?<\/strong><\/h2>\n

Una marca \u00e9s el que el p\u00fablic pensa que ets. Una percepci\u00f3 fonamentada sobre com et veuen, quins sentiments els despertes i sobre el que diuen de tu. Pel teu negoci no hi ha res m\u00e9s important que la teva marca, ja que aix\u00f2 \u00e9s el que et defineix. La marca \u00e9s la percepci\u00f3 que les persones construeixen a partir dels impactes que generes. Per tant la prioritat ha de ser construir una bona i s\u00f2lida identitat de marca<\/strong> creant expectativa i protegint-la.<\/p>\n

La clau per diferenciar-se de la compet\u00e8ncia: el branding<\/h3>\n

Quan parlem de branding ens referim al proc\u00e9s de construir la marca mitjan\u00e7ant un plantejament estrat\u00e8gic per captar el nostre target, t\u00e9 relaci\u00f3 directa i indirecta amb el nom i el logo que identifiquen la marca.<\/p>\n

Aquest terme prov\u00e9 de l\u2019angl\u00e8s brand marca.
\nBranding \u00e9s el terme que s\u2019utilitza en m\u00e0rqueting per parlar de la disciplina que aconsegueix arribar enamorar als clients i diferenciar-nos vers la compet\u00e8ncia.<\/p>\n

La marca avui en dia pren molta for\u00e7a en un m\u00f3n on cada vegada \u00e9s m\u00e9s complicat innovar i aportar valors afegits als productes. En aquest \u00e0mbit, el branding s\u2019encarrega de donar l\u2019atractiu a la marca, creant una hist\u00f2ria a partir dels valors i els objectius del projecte en si. A m\u00e9s aporta confian\u00e7a cap a l\u2019empresa millorant-ne la reputaci\u00f3.<\/p>\n

Normalment es contracta empreses de disseny gr\u00e0fic especialistes en aquest sector, per dissenyar la imatge corporativa de la teva marca i s’encarreguenn de tot, des de crear el logotip de la teva empresa fins a dissenyar cartells o imprimir targetes de visita totalment corporatives.<\/p>\n

Els components d\u2019un bon branding i una bona identitat visual<\/h3>\n

Identitat corporativa:<\/strong><\/h4>\n

\u00e9s la suma de caracter\u00edstiques, valors i creences amb les que una empresa s\u2019identifica, \u00e9s la seva personalitat, el seu ADN. Es crea a partir de com la pr\u00f2pia empresa es veu a si mateixa i vol que la percebi el seu p\u00fablic, establint les bases i estil de la seva imatge corporativa. Ambdues van interrelacionades i s\u2019influeixen.<\/p>\n

La identitat corporativa \u00e9s un factor intern controlable que es contraposa amb la imatge corporativa poc controlable i externa, per aix\u00f2 s\u2019ha de ser coherent creant una imatge s\u00f2lida i consistent, amb tots els trets de la identitat corporativa.<\/p>\n

Per establir les bases de la identitat corporativa del nostre negoci haurem de fer-nos v\u00e0ries preguntes: quin \u00e9s el to del nostre negoci? Quin \u00e9s el p\u00fablic objectiu? \u00c9s exclusiu? Recordem que \u00e9s la primera impressi\u00f3 que tindr\u00e0 el p\u00fablic de la nostra marca.<\/p>\n

Logotip<\/strong><\/h4>\n

M\u00e9s important incl\u00fas que el propi nom, \u00e9s un disseny que acompanya o substitueix al nom de l\u2019empresa i que ha de ser distintiu, perdurable i sostenible. Per aix\u00f2 \u00e9s molt important escollir una empresa experta en imatge corporativa que s\u00e0piga dissenya logotips amb car\u00e0cter.<\/p>\n

Naming<\/strong><\/h4>\n

l\u2019estrat\u00e8gia de marca comen\u00e7a per establir el nom que identifiqui i diferenci\u00ef la teva empresa de la resta. Ha de representar tot el que \u00e9s la teva marca, ha d\u2019explicar els teus valors, la teva hist\u00f2ria. Ha de representar tot el que es la teva marca, explicar els teus valors, la teva hist\u00f2ria.<\/p>\n

Tipografia<\/strong><\/h4>\n

\u00c9s la clau d\u2019una identitat visual efectiva, ja que pot implicar que reconeguin la teva marca de manera immediata gr\u00e0cies a l\u2019estil tipogr\u00e0fic, sempre coherent i present en tots els elements comunicatius de la teva marca.<\/p>\n

Colors<\/strong><\/h4>\n

La paleta de colors de la teva marca s\u2019ha d\u2019escollir en coher\u00e8ncia amb els valors i personalitat de la teva empresa. Mitjan\u00e7ant els colors s\u2019estimula la diferenciaci\u00f3 de marca.<\/p>\n

Packaging<\/strong><\/h4>\n

l\u2019embalatge \u00e9s un dels elements m\u00e9s emprats per fer m\u00e0rqueting \/ branding. I \u00e9s que ens estimula a confiar o no en una marca. Cada cop guanya m\u00e9s import\u00e0ncia el material reciclat i\/o reutilitzable emprat pels embalatges, i aix\u00f2 tamb\u00e9 demostra el comprom\u00eds de la marca amb el medi ambient.<\/p>\n

Senyal\u00edstica:<\/strong><\/h4>\n

un clar identificador de la marca \u00e9s des del r\u00e8tol de la fa\u00e7ana fins a la resta de decoraci\u00f3 del negoci. Tots aquests elements hauran de respirar en sintonia, representant la nostra personalitat com a marca, identificant-nos i diferenciant-nos. tot i que anem evolucionen cap al less paper \/ no paper dintre de les empreses, encara es fan servir targetes de visita, flyers, fulletons o cat\u00e0legs, i aquestes s\u00f3n oportunitats per plasmar la personalitat de la nostra marca.<\/p>\n

Els beneficis d\u2019una bona identitat visual corporativa<\/h2>\n

La percepci\u00f3 que tingui el nostre target o p\u00fablic objectiu de la marca fa, refer\u00e8ncia al posicionament d\u2019aquesta. Si volem afegir una motivaci\u00f3 extra per aconseguir que es decideixin per la nostra marca, voldrem que la percepci\u00f3 sigui alta i positiva.<\/p>\n

Mitjan\u00e7ant el posicionament tamb\u00e9 podrem valorar la nostra reputaci\u00f3 com a marca. Per tant per tal de crear una identitat visual corporativa que ens representi i ens diferenci\u00ef haurem d\u2019establir molt b\u00e9 la missi\u00f3, visi\u00f3, valors i objectius de la nostra marca.<\/p>\n

Els usuaris ja no compren nom\u00e9s productes, compren marques i experi\u00e8ncies, \u00e9s una suma d\u2019aspectes emocionals i racionals. Per tant, un bon disseny estrat\u00e8gic de tots els elements enumerats anteriorment ens donaran m\u00e9s garanties d\u2019\u00e8xit. Ja que estarem generant valor de marca, donant confian\u00e7a i coher\u00e8ncia i millorant la nostra reputaci\u00f3 com a marca.<\/p>\n

Com dissenyar una bona identitat visual corporativa<\/h3>\n

Definir la filosof\u00eda corporativa: ser\u00e1 la base para tomar decisiones, estableciendo la misi\u00f3n, valores y principios de nuestra marca. Respondrem llavors les preguntes: Qu\u00e8 fa la meva empresa? Com ho fa? A on vol arribar?<\/p>\n

Crear la identitat visual corporativa<\/h4>\n

En base a les respostes contestades a l\u2019hora de definir la filosofia corporativa, crearem una identitat que representi gr\u00e0ficament els valors de l\u2019empresa.<\/p>\n

Dissenyar un manual d\u2019identitat corporativa<\/h4>\n

Recollirem en un manual d\u2019identitat de la marca totes les normes d\u2019\u00fas per l\u2019aplicaci\u00f3 gr\u00e0fica, per tal de garantir la coher\u00e8ncia comunicativa i l\u2019\u00fas correcte de la marca a tots els elements visuals de la mateixa.<\/p>\n

Elaborar una estrat\u00e8gia de comunicaci\u00f3<\/h4>\n

Per tal de controlar al m\u00e0xim la transmissi\u00f3 dels valors com a marca, s\u2019establir\u00e0 una estrat\u00e8gia comunicativa.<\/p>\n

Cuidar la reputaci\u00f3 online<\/h4>\n

Haurem de con\u00e8ixer la percepci\u00f3 que t\u00e9 el p\u00fablic sobre el nostre negoci i la nostra marca per poder detectar i solucionar els problemes amb la nostra imatge de manera immediata. En definitiva, un bon branding parteix d\u2019una bona imatge de marca i per crear una bona imatge de marca s\u2019ha de treballar des d\u2019una identitat visual corporativa s\u00f2lida i amb objectius i fonaments clars. Deixa\u2019t aconsellar per experts en comunicaci\u00f3 visual corporativa i disseny gr\u00e0fic.<\/p>\n

L\u2019Estudi gr\u00e0fic MBE<\/strong> formar\u00e0 part del teu equip de m\u00e0rqueting per establir els fonaments de la teva identitat corporativa.Si no ets una nova marca tamb\u00e9 et podem assessorar en el restyling de la teva marca i que expliqui els teus valors d\u2019empresa, la teva hist\u00f2ria. Contacta’ns<\/a> i ens adaptarem a les teves necessitats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sabies que es calcula que cada mes es creen 3,1 milions d\u2019empreses noves? Aix\u00f2 vol dir que en un any s\u2019ha creat 37,2 milions de companyies. Nom\u00e9s que un 10% siguin del mateix sector, 3 milions d\u2019empreses estarien competint entre elles. Un bon branding \u00e9s el que les fa diferenciar-se. Qu\u00e8 \u00e9s el branding? Qu\u00e8 \u00e9s […]<\/p>\n","protected":false},"author":3,"featured_media":15297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[177,183,193,189,187,195,188,184,186,194,185,190,192,191,182],"class_list":["post-13930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impressio-i-dissenyo-grafic","tag-assessorament","tag-cataleg-disseny","tag-comunicacio-corporativa","tag-crear-logotip","tag-disenyar-cartells","tag-disseny-imatge-corporativa","tag-dissenyar-logo","tag-empreses-disseny-grafic","tag-flyer-publicitari","tag-identitat-corporativa","tag-impresio-targetes-de-visita","tag-logotip","tag-packaging-ca","tag-retol-corporatiu","tag-serveis-grafics"],"yoast_head":"\nSaps qu\u00e8 \u00e9s el Branding? - Mail Boxes Etc. 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